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Bonington Vitrines #10: Jewell

“In 1978, prompted by my interest in people’s attitude to photography, from beyond the primitive notion of your soul being stolen when you have your photograph taken, to whatever was the contemporary notion, I mailed an image of myself to the 84 people who at that time shared my surname in the London Phone Directory, hoping that having this in common would serve as an introduction. I asked for a photograph in return, with their name on the back so that I would know who was responding, and a very large percentage complied, but most were also accompanied by incidental information.  There were exceptions; a letter saying that there were no photographs in existence of Doris Jewell, an octogenarian living in Barnes, but I was welcome to go and take one.

This outcome led to me producing ‘London Jewells’, a poster size, four-colour lithographic letter containing a montage of all the photographs received and a précis of the written response. I mailed this poster out to my original list, but omitting the names that the Royal Mail had returned to sender as ‘’unknown at this address’’. This secondary mail out solicited a mixed response, photographs and “wish I’d taken your original letter more seriously” from some of those who had not initially responded and “thanks” from those that had.

I then repeated the process but this time with a similar number of Jewells in the USA, utilising the Los Angeles and Miami phone directories. The response was markedly different, not in volume but by the amount of lithographically produced photographs in the form of Christmas and model agency cards etc., and also far more information on lineage with family trees going back to Bishop Jewell of Salisbury in the 16th Century. 

I then framed and exhibited all this material at the 1983 Summer Show at the Serpentine Gallery in London.

In 2009 a publisher enquired of me if I had any plans for another book. I was considering returning to the ‘Jewell’ concept but this time making contact via the internet rather than the postal service; with the development of the world wide web and digital photography, our personal attitudes to portraiture had moved on, the days of Doris Jewell living a long life without a single image of her existence seemed a thing of the past. However, instead I initially ran a Google search of ‘Jewell’ for images, this subsequently also led me to video and audio material baring my surname. The items collated in alphabetical order became Jewell, a Film By Dick Jewell April-August 2010 (133mins), rather than a book it imitates the aspect of multitasking on a computer screen.

My iPhone flower portraits alongside the vitrines, seemed fitting, not only as a traditional subject for wallpaper but in our focus on genealogy when considering the juxtaposition of similar sized subject matter.”

Dick Jewell, 2019.