“Don’t try to be original, just try to be good.”
The final designer featured in the Alan Kitching and Monotype exhibition is American designer Paul Rand.
Known for his often playful designs and book covers, Paul Rand was one of the foremost designers in the mid 1900’s. Some of his most famous work (some of which is still used today) includes corporate logo designs for IBM, ABC and UPS. Rand also wrote several books on design theory and lectured at Yale University in New Haven, Connecticut.
Check out a video with interview clips and animated versions of Rand’s collection of work below:
